Shoes are the ultimate luxury, and they’re about to get even cheaper.
According to the latest data from Footwear Brands, a company that tracks retail and wholesale prices for footwear, shoes in India are already on track to drop in price by 20 percent from this year to 2024.
And with that, shoe manufacturers will be able to offer more options and better designs to customers.
It seems that the brand-name brands that are already dominating the market for quality footwear are also going to find it easier to sell shoes to the masses.
According To Anil Dhami, the CEO of footwear brand, Bowling Shoes, the brand has been working hard to build an online presence for the last few years.
“We have been working with our online marketing agency for the past three years to develop a brand-friendly online presence.
It has been a major success, with sales of our products going up by around 50 percent from last year to this year,” Dhamis statement said.
This is the reason why the brand decided to start selling shoes online in the country.
“The launch of our online presence came as a huge surprise for us.
We were very nervous about selling shoes on our own website.
We have done all the research and research on the web.
But the online presence has been quite successful for us, and we have a good customer base,” Dhanis statement added.
The brand has also decided to go all out to get the latest and best trends in the shoes market.
“Our main goal is to deliver a high-quality product at the lowest possible prices,” Diamant, the president of the company, said.
For this, he had developed a collection of shoes, which he had created for the sole purpose of getting shoes into the hands of customers.
“All the shoes are custom-made in our workshop in Gurgaon and are available for purchase on our website.
In addition, we have made an exclusive collection of our brand-new sneakers which have a custom-designed sole for maximum comfort,” he added.
While some brands are already going ahead with the online shopping experience, others are not.
“There is an existing shoe online business in the city, and it is a small one, but it is doing very well.
We are trying to build it to be an online business,” said Dham, adding that the online experience has also helped the brand increase sales by over 50 percent this year.
This could also help the brand in its quest to be one of the top brands in the shoe market in India.
“The shoe market has changed a lot in the last five years, and the online sales are a way of giving the brand a fresh look, which is key to it being successful in the market,” said Arvind Dhams statement.
“When people shop online, they are able to buy shoes online, which gives them more choice,” he said.
Diamant is also optimistic about the future of the online retail market.
“Online is a big step forward for the shoe business in India and it will only get better over the next five years.
We believe in the online platform and will continue to innovate and add to our collection,” he told TOI.