Nike has just announced that it sold a whopping $12.5 million of its Jordan shoes during a shoe sale that started on Monday.
Jordan, the world’s most valuable sports brand, has been steadily losing market share to other shoe brands.
The sale is the biggest Nike sale ever and is the latest in a string of Nike sales that have been notable for its sheer scale.
The shoes were sold at retailers such as Target, TJ Maxx, and Wal-Mart.
The sneakers, which feature the signature Nike “wings” on the toe box, are sold through retailers like Foot Locker, Nike, and Nike.com.
Nike has sold over a million pairs of its sneakers since 2011, but the shoe sales have remained on a steady decline.
Last year, Nike sold just 3.5 percent of the global market for shoes.
This year, the company said it would cut sales by 60 percent and it is planning to slash its sales of shoes to around 1 million per year by 2021.
That would mean Nike will lose around $1 billion in sales per year, but it will make up for it with more sales of its iconic shoes.
The Jordan sneakers have always been highly sought after and the brand’s sales are growing at a rapid pace.
The company announced in October that it would begin selling shoes through retail chains including Wal-Marts and TJ Maxxes.
The new Nike Jordan shoes are sold by Foot Locks and TJMaxx.