The number of sneakers on sale in stores on Thursday was up 17% compared to the same time last year.
Nike reported that sales of its shoes rose 1.3% to $2.1 billion in the week ending March 14.
But as the retailer tries to compete with high-end retailers like Louis Vuitton and Hermès, some shoppers have become increasingly impatient for high-quality shoes.
“It’s kind of like, ‘Who cares if they don’t have good quality shoes anymore?
We’ll just buy more sneakers,'” said Tanya Breen, 33, a real estate agent in Atlanta, Georgia.
“Sneaker sales have always been a big part of the sneaker industry, but it’s always been in the back of your mind that they’d never be as good as Louis Vuitchos or Hermèses.”