The shoe giant Nike and the apparel company Adidas have agreed to work together to design and develop shoes for Olympic athletes, the companies announced Friday.
The announcement comes as athletes and coaches around the world prepare to compete in the Summer Games in Tokyo, where they will compete against each other in an event known as the 4x400m relay.
The event has been plagued by issues with equipment, training and nutrition for years, as well as the use of banned substances.
The partnership is an indication that Nike and Adidas are willing to take on a bigger role in the Olympic movement, which is also being led by Adidas, the world’s largest athletic brand.
The companies have a long history working together on sportswear and apparel.
Adidas was the first shoe company to take the Olympics to the moon.
Nike and Adidas already have collaborated on other projects, including the NBA, NFL and NBA2K video game, but the collaboration with the Olympic Games is the first time the companies have partnered on a product.
Nate Dormady, Nike’s chief creative officer, said in a statement that the partnership is a “great step forward for the future of sportswearing.”
“This partnership is really about creating a true global sportswears market that is the envy of the world, and we look forward to working with Adidas to further enhance our partnership with the IOC to ensure athletes and their families get the best footwear, apparel and accessories,” Dormado said.