By now, most people are familiar with the NFL’s current lockout-era rule limiting the availability of new cleats for the 2014-15 season.
But the NFL is looking to go a step further.
While Nike says it’s not interested in doing anything different in the near future, it is still interested in getting a piece of the action.
“Nike is a company that’s constantly innovating, and one of the things we always want to do is to continue to be ahead of the curve, and we’ve seen the trend with the shoe market, and so we’re continuing to invest in the shoe industry,” said John Fritsch, head of Nike footwear worldwide.
“That’s one of our key priorities, and as far as the NBA, we’re definitely interested in having something new.
So we’re really excited about that.”
For example, Nike said it will make the first new Nike Air Max sneakers in almost a decade, but the first one will likely be a version with a black sole instead of the traditional white.
The league also recently announced it will offer a new sneaker called the Sneaker-In-Your-Hand, a Nike collaboration that will feature Nike shoes in a variety of new categories including sneakers, menswear and accessories.
The sneaker will be available at select Nike stores in the United States, Canada and Europe.
The new Nike sneakers, which are slated to be available from September, include the Nike Air Force 1, Air Max 1 and Air Max 2.